Salesforce

Introduction of Salesforce in Industry

Salesforce

Digital transformation is only possible through a big giant which was once  a tiny fish in a huge pond.

Transformation is tremendous,success is only possible with Salesforce!

Lets quickly jump into the  quick grasp of  intro

Salesforce began in a one-bedroom apartment next to Marc Benioff’s residence, atop Telegraph Hill, San Francisco, in March 1999 by former Oracle Sales Executive Marc Benioff (Man behind the idea of Salesforce). Parker Harris, Frank Dominguez, Dave Moellenhoff, and Marc Benioff started working in this teeny-tiny office.

With a fantastic product, a strong team, and a new location at One Market Street, Salesforce was ready for the new millennium. The product launch had finally arrived. 

Digital Transformation-Achieve Success at a fast pace

The process through which any organization modernizes itself to include new digital technologies in all business areas. Digital change occurs much more quickly than it does now. As businesses compete for consumer loyalty in these unusual times, digital projects planned for years must be completed in weeks or months. In fact, 88% of customers expect companies to accelerate digital initiatives due to COVID-19

 To stay up with changing times and customer needs, companies in every industry must transition digitally with speed, flexibility, and scale, and Salesforce is happy to help.

Salesforce is a Customer Relationship Management (CRM) platform that allows companies to interact with their customers, partners, and other enterprises. 

It aids companies in client tracking, data analysis, and customer service and complaint management. It can also keep track of contacts, create reports, run enterprises, and participate in social media.

Amazon, Adidas, KONE, Cisco systems, Motorola, BNP Paribas, Spotify, Toyota, Puma and Razorpay are a few of Salesforce’s well-known clients.

Software Industry

Software industry is the leading consumer of salesforce. Software companies use salesforce to maintain their employee, client and customer details in CRM. They can also develop AppExchange products in Salesforce and sell it.

Example:  Amazon web service (AWS) using salesforce. Cleaned and enriched customer data from multiple sources — including Data.com gives AWS representatives better and more accurate insights into each account. Such complete, consolidated views of its accounts enables sales team members to have smarter, more proactive conversations with their customers.

Banking and Financial services

Ranging from main street banking to wall street investing the financial industry is said to have been disrupted by social, digital and mobile innovation. With the application of Salesforce CRM platform, companies can switch from defense to offense with better personal customer interaction. You can grow your book of business faster and build deeper relationships when approaching finance with Salesforce.

Example: BNP Paribas Limited using salesforce for maintaining deeper customer relationships and getting accurate MIS(Management Information System) about sales growth.

Healthcare

The age of the patient is now. New reimbursement standards, increasing connectivity demands, and rising customer expectations are leaving the healthcare system overburdened. Healthcare and Life Science industries use Salesforce to redirect this energy-shift into an opportunity by adopting the advantages of more patient-centric engagement powered by mobile, social and cloud technology.

Example: TRIBECA PEDIATRICS – using salesforce the EHR (Electronic health record) offloads processes to Health Cloud, which gives greater visibility, flexibility, and automation. If a patient visits multiple doctors within the Tribeca Pediatrics network, all details are recorded for a complete view across offices. The automated referrals process decreases staff resources by 33% and eliminates the eight hours previously spent per week reaching out to patients and specialists.

Manufacturing

Markets, channels, people and products are more connected than ever. Salesforce provides competitive advantages when engaging in the hyper-connected markets. With connected devices you will sell faster and ultimately outpace the competition.

Example: Philips – Sales Cloud gives philips employees working everywhere from Africa to Brazil to the Netherlands real-time customer insights, so every interaction is meaningful. It brings together information from all over the world so data isn’t siloed in different departments or markets, but provides true 360 views

Retail

Salesforce CRM platform is highly demanded in the retail industries as shoppers demand a seamless customer experience from online to in-store.

Example – Urban ladder – Online retail store for furniture – Service Cloud workflows and reporting make it easy to track cases and measure the performance of SLAs (SLA means time taken to resolve an issue), so Urban Ladder can continue to drive best practice.

Media

Media and entertainment companies are using Salesforce CRM for media to keep a hungry, impatient audience on the edge of their seats. All eyes are on today’s digitally accelerated media industry, so they’re using media CRM from Salesforce and tapping every digital and social channel available to let know audiences what’s on and where they can get it — and in turn are listening to find out what the people want to see and hear

Example: NBC Universal – Previously, the company had 256 different views into one of its major advertisers. Today, Salesforce provides a single view, so everyone can see what each advertiser is doing on other properties. And that means better relationships with important clients and a dramatic increase in cross-sales.

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