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Is Salesforce an ERP or CRM? Difference Between ERP and CRM

Is Salesforce a CRM or ERP?

1. Introduction: 

 It is a tough question to answer. It again depends on the business’s needs. Salesforce is the world’s No. 1 CRM platform. There is no secret in this regard. However, it cannot be ERP. In other words, Salesforce is not an ERP but can be run with an ERP on the cloud platform of Salesforce. Salesforce provides a variety of sales and service features but does not provide ERP features such as finance management, supply chain management, production management, and inventory management. that want the best of both worlds can opt for Salesforce integration with already deployed software or ERP.

2. What is Salesforce CRM?

SalesforceCRM is the world’s best customer relationship management platform and is widely used worldwide. With the help of CRM, it helps companies make business decisions quickly and accurately.SalesforceCRM is an integrated one so that companies can optimize their operational activities.

Companies Using Salesforce CRM (to name a few)

•       SP Screens

•       Best Technology Services.

•       At Westfield

•       Starlight Children’s Foundation.

3. What is ERP?

ERP stands for enterprise resource planning.ERP is software that manages a company’s financials, supply chain, operations, commerce, reporting, manufacturing, and human resources. In some cases, CRM comes with its standalone software, but ERP comes with in-built CRM. In some cases, ERP and CRM work together to ensure a company will have the product a customer wants.

Companies Using ERP (to name a few)

•       Amazon

•       Starbucks

•       Toyota

•       Tally

4. CRM Functions 

The key functions of CRM are:

a)Salesforce Automation is when software tools automate parts of the sales process. Salesforce automation is the automation of steps in a sales process using tools, often software-as-a-service (SaaS) products. Automated, time-consuming parts of sales processes, 

For Instance: sending automated emails to clients if the email sent is not opened after three days.

b)Marketing Automation CRM is the automation of monotonous marketing tasks. It  helps in identifying potential customers.

For instance: Automate repetitive tasks such as emailing, posting on social media, and so on.

c)Customer Service Automation:CRM automation of the customer support process that helps in reducing human involvement in solving any query raised by customers.

For Instance: Interactive voice response, frequently asked questions, etc.

d)Contact Management: All details such as name, phone number, and address should be available in a searchable database. It tracks customer interaction databases. CRM saves time and effort by tracking customer details. CRM tools provide contact management functionality but add features that help businesses manage their relationships.

For Instance: Name, address, and phone number are the details stored in contact management.

e)Pipeline Management: CRM helps visualize sales of different products and compare them. It reflects which product needs a priority and which is next. It sots and filters deals and helps create bulk actions. 

For Instance: Used for sending bulk emails.

5. ERP Functions

The key functions of ERP are:

a)Account Management: The earliest ERP platforms were based on accounting. ERP helps to pull in numbers, manage them and track them.

For Instance: Tally

 b)Human Resource Management: ERP helps inefficient management of employees. To track payroll, track timers, and measure performance and efficiency. 

For Instance: Payroll, Employee Compensation

c)Customer Relationship Management: ERP aids in the management of customer relationships. To place orders quickly and track the orders being delivered. 

For Instance: Amazon

 d)Business Intelligence (BI): Business Intelligence ERP software helps make decisions based on available timely data. ERP provides reports without any excess information. Reports are visualized in table format or graph format.

For Instance: The Coca-Cola bottling company improved its operational efficiency.

e)Supply Chain ManagementERP helps work with an inventory management system to improve the efficiency of a company’s supply chain by using real-time data to optimize manufacturing and disturbance processes. 

For Instance: ERP helps notify the customers when orders are processed and shipped. 

6. Is the integration of CRM and ERP a must?

ERP and CRM. Integration is a method of synchronizing ERP software with CRM and connecting them. It provides an automated and consistent information sharing mechanism between both systems, created under a single source. CRM and ERP integration provide substantial benefits to businesses and help to customize and fit your business’s unique needs. With CRM and ERP integration, you get excellent features under one roof, reducing costs. Due to its complex nature, integration has multiple benefits. The following are the benefits:

• Integration allows for the elimination of duplicate data. 

• Accounts and Contact Centralization

 • Better sales forecasting

• Employee collaboration

• Shorter timeline to deliver finished products

• Accurate Quote

• Improves company efficiency

• Easy data access

7.Examples of Salesforce Integration 

7.1.SAP Business Suite

SAP Business Suite is an Enterprise Resource Planning system that allows a corporation to manage data across multiple fields and perform tasks more efficiently. SAP ECC (ERP Central Component), in conjunction with Salesforce CRM, aids in the avoidance of overlapping processes.

7.2 .Microsoft Dynamics

Microsoft Dynamics is an additional tool for those who favor Microsoft goods.Microsoft Dynamics integration with Salesforce CRM is a fantastic idea.It contributes to the addition of great customer relationship management solutions to the ERP tool.

7.3.Net Suite (Internet Suite)

The net suite is a comprehensive ERP and CRM package aimed at small and medium-sized organizations.Integration with CRM and ERP helps in reducing restrictions.

7.4.Oracle EBS (E-Business Suite)

Oracle EBS tools are beneficial to large companies.Even though it is a difficult integration that necessitates planning.

7.5.Inside View

It aids in better understanding the market.The integration enables the delivery of market, target audience, and customer insights from any location.

7.6.Workday

Workday is a tool for managing people and money.Integration of ERP and CRM helps in the advancement of the organization.Improves productivity.

8. Difference between CRM and ERP

8.1.Meaning

CRM is computer software that ensures companies record every transaction and interaction with present and prospective customers.

ERP is integrated pre-packaged computer software that lets you manage and control business processes in the organization.

8.2.Developed

CRM was developed introduced in the year 1990.

ERP was developed in the 1960s and ’70s.

8.3.Utilized In

CRM is a customer relationship management system that is used in front-office operations.

ERP is utilized in back-office activities.

8.4.Focus on

CRM Focus on Increasing Sales

ERP is reducing costs.

8.5.Based on

CRM Customer satisfaction is one of the important task in CRM.

ERP  The Importance of ERP is concentrated on Business

8.6.Maintain:

CRM helps the organization maintain a long-term relationship with its customers.

By freely sharing information and communicating with each other on a real-time basis, ERP helps maintain various functional units of the organization.

8.7.Automate

CRM is related automated customer service.

ERP is a term that refers to the automation of the employee life cycle.

8.8.Manages:

CRM controls the sales pipeline.

ERP is in charge of supply chain management.

8.9.Monitors

CRM tracks business contacts.

ERP manages and monitors human resources.

8.10.Reports

CRM Reports reflect customer needs and preferences.

ERP reports reflect business needs.

However, the two programs have one thing in common: they aim to increase their profit.

9. Conclusion

Salesforce on ERP is a fantastic solution, but it’s only useful for certain industries, such as manufacturing, financial services, non-profits, and retail. Overall, it depends on the type of business, industry, and pain concerns. Suppose you want to move forward with this integration. In that case, Folio3 offers Salesforce on ERP and other similar integrations to all of is concentrated on Business.

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